Mrs. Sharon Roper is the founder and Managing Director of SIAN ASSOCIATES, a Strategic Brand and Business Consultancy, partnering with companies to transform their brands to achieve sustainable growth and profitability. She is also an Angel Investor, working with Jamaican start-ups, helping to raise capital and grow their businesses.
A strategic business professional with over 25 years experience in brand management, business development and project management of major assignments spanning, Europe, the Americas, and the Caribbean. She has developed a solid reputation across senior executive management and strategic marketing positions, including PricewaterhouseCoopers, Accenture Pc, Digicel Group and Columbus Communications (Flow). More recently she managed the rebrand and launch of RUBIS Energy in Jamaica, brand re-positioning for Hawkeye and developed the strategic launch plan for CONEC Mobile Wallet. She has been dubbed the ‘ReBrand Marketing’ Guru based on her successful track record of a rebrand and launch campaigns for Digicel across 22 Caribbean markets.
Sharon is a Board Director for Sagicor Life Jamaica; and sits on their Corporate Governance and Ethics Committee; she also sits on boards of several new start-ups entities in the mobile apps and Fintech space.
Sharon holds a graduate Diploma in Business Studies and Finance from Suffolk College, University of East Anglia, UK and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing CIM, UK.